LinkedIn Outreach: Connect & Grow With Your Target Audience Online
LinkedIn is fast becoming the most valuable professional networking site. Recent statistics show it has 630 million users with a new user signing up every two seconds and 80% of B2B leads come from LinkedIn. In business today, one of the first port of call for potential clients is to assess the credibility and value of a business through its online presence. Use LinkedIn to share content and position yourself as an authentic and knowledgeable professional in your industry and watch your opportunities and connections grow.
Why LinkedIn Is Important For Professionals
Did you know that 91% of marketing executives list LinkedIn as the top place to find quality content and 50% of all social traffic to B2B websites and blogs comes from LinkedIn? You are spending your time right with this lead generation power tool! Here are some of the top benefits you can claim by optimising your LinkedIn profile:
Thought Leadership
Thought leadership attracts target audiences and like-minded professionals to your page, boosting your presence and credibility. Get creative with posting presentations, webinars, videos and research reports. People will connect with you based on your profile, so use thought leadership to position yourself as an expert and watch your network grow.Actionable Insights
Use demographic data to connect with the right people, retarget website visitors and track conversion rates. Insights also allow you to stay up to date with top trends and topics to demonstrate expertise, contribute to the conversation and stay relevant among your competitors.Personal Branding
Successful personal branding positions you as a consistent, trustworthy and valuable leader that can be knowingly relied upon. Curating a unique values-orientated personal brand automatically attracts your target audience and other like-minded professionals. How others perceive you is what generates your business value. Key to this is word-of-mouth marketing from your network and clients.
Generate Leads
At a high level, a prospect becomes a lead when they take action to enter your sales funnel, like downloading content or filling out a form on your website. Recent statistics show that 80% of B2B leads come from Linkedin, while only 13% come from Twitter and 7% from Facebook. Send personalised invitations to specific target audience groups, welcome messages and regular updates to individual inboxes to reach the right people.
How To Optimise Your LinkedIn Profile
The marketing and networking power of LinkedIn is currently being utilised by the greatest founders, businesses and salespeople across the globe. It is the hot spot for B2B marketing, thought leadership, personal branding, lead generation, and industry insights. The benefits are unprecedented by any other social media platform. At Forestlyn, we take the hard work and manual labour out of the equation and use automation to get you results. Are you a business professional who wants to:
Grow your LinkedIn industry connections?
Attract your audience with new posts and engaging content?
Increase your thought leadership among industry leaders?
Showcase your career achievements?
We help you optimise your profile and provide education on how to get the most out of your LinkedIn page.
How You Can Automate Your Connections & Messages
Our LinkedIn Outreach services are perfect for anyone who is looking to connect with a specific audience and cultivate engagement without the tedious manual labour. We curate automated messages for an effective and time-efficient outreach strategy. Some of the other offerings of our LinkedIn implementation services are:
Reaching specific and targeted audience groups anywhere in the world.
Sending out 1300 personalised invitations per month to your specific target audience.
Creating multi-sequence automated messages for up to 180 days after the connection date. We curate a connection and welcome message as well as up to nine other personalised messages to send out.
Providing weekly notifications of engaged prospects and performance reporting.
Craft auto-reply messages for seamless and consistent communication.
Here’s an example of an automated connection invite created for a specific target audience group:
After the connection invite has been accepted, a follow up message is automatically sent to strengthen the relationship and by including in your company’s URL, it becomes an effective sales and marketing distribution channel as well:
If the connection hasn’t responded to you in a week, we automatically send a follow up message to encourage re-engagement. A recommended calendar invite will also allow prospects to book time in your calendar instantly:
Our focus is assisting individual profiles, not company profiles. We deep dive into your personal values and professional goals to create a tailored LinkedIn optimisation strategy. For best results, we request that you have the Sales Navigator subscription to enable best targeting of potential clients.
LinkedIn is purpose-built for business networking and performs exceptionally well as a sales and marketing tool for professionals. However, it will only repay those who invest the time, effort and budget into your tactical marketing strategy. We hope that the tips in this article inspire you to start improving your profile page. If you are looking for expert LinkedIn marketing solutions and a personalised strategy for success, book a complimentary consultation with us today here.
👉 Want to increase your LinkedIn knowhow, overcome fake news and be more LinkedIn savvy? Read our next blog How To Spot Fake Profiles and Avoid Scams on LinkedIn
👉 Want to know more tips about how you can authentic your LinkedIn presence? Read our adjoining blog 7 Simple Steps To Authenticate & Optimise Your LinkedIn Profile
How Forestlyn Can Help You
We are technology marketing experts with a passion for innovation. With a deep understanding of the emerging technologies space, we create your marketing strategies and de-jargon your communications to help you bridge the gap between the early adopters and the mainstream audience. Whether you are a corporate organisation, small-medium size business or startup, we formulate high growth tactics for outsourced marketing, strategic direction, marketing implementation and educational workshops.
Talk to us today to find out more about how we can help you. Book a consultation here.