SYNTAGIUM
Syntagium is a data visualisation company utilising big data and artificial intelligence to transform businesses by helping organisations make more informed decisions. A customised and interactive dashboard is created to visually represent company data and eliminate the use of tedious spreadsheets. Syntagium provides powerful overview and easily digestible snapshots of a company’s collected data points and increases overall efficiency and productivity.
The Challenge:
Established 4 years ago, the company has never had marketing resource or guidance before. They relied on existing relationships, word of mouth and referrals as the only method of gaining new clients, however the referrals were drying up and they were struggling to attain a consistent sales pipeline. The company and founder are highly technical, and the service offerings were full of jargon and technical terms.
The Forestlyn Approach:
Syntagium was in need of a serious strategy overhaul. Our marketing strategy service is perfect for companies like Syntagium who require a custom-made strategy for complex technology offerings. At Forestlyn, we are marketing experts who understand tech, so we know exactly how to help innovation and emerging technology companies reach the wider market whilst speaking their technical language.
The Solution:
As we are targeting external networks for the first time: first we had to help them identify their target audience, then help them re-shape their service offering and positioning, and finally help with communications and messaging that would resonate with their new target audience. Additionally, we also created, overhauled and implemented Syntagium’s marketing strategy for long-term growth with some action steps below:
Conducted a discovery deep dive into the current business model, and made suggestions for new audiences to target with audience personas.
De-jargoned all communication to enable a simplified message to be understood by the wider audience.
Researched competitors within the data industry and repositioned Syntagium's service offerings to become unique in the market.
Developed a marketing strategy and plan fit for short and long term initiatives and meeting budget and timelines.
LinkedIn lead generation campaign increased the distribution of content and increased thought leadership amongst data industry leaders.
Client Testimonial:
Finding a marketing consultancy who also understands complex and emerging technology is rare, which is why we were so thrilled when we were introduced to Forestlyn. Lucy and her team understood exactly what our needs were and was able to formulate creative solutions and strong strategies for success. We are technical and have had issues communicating what our offering is, so having assistance to reposition our service offerings, understand our target audience and de-jargon our messaging was crucial. We have never worked with a marketing agency before and it was a pleasure working with Forestlyn. We now know how to communicate our offering more effectively, the pitches have become easier and we have a sales pipeline that is filled for the next 12 months so the results speak for themselves! We thank you for the strategy and ongoing outsourced marketing implementation and support that has made a big difference to our business.
Ian Baddock / Founder and Director @ Syntagium
How Can We Help You?
If you want results like Syntagium, book a free consultation with us today. Whether you are a corporate organisation, small-medium size business or startup, we formulate high growth tactics and transform your business with outsourced marketing, strategic direction, marketing implementation and educational workshops.