UNSW (University of New South Wales)
UNSW (University of New South Wales) is one of the top 100 universities in the world, with more than 59,000 students and a 7,000-strong research community. The University was established in 1949 with a unique focus on the scientific, technological and professional disciplines.
UNSW is committed to making a difference by focusing on areas critical to the future. Pioneering research and sustained innovation are addressing some of the most important issues of today from climate change and renewable energies to lifesaving medical treatments and breakthrough technologies. UNSW Sydney is a powerhouse of cutting-edge research, teaching and innovation.
The Challenge:
The university has over 7000 researchers at the university and they are working on the latest and most innovative capabilities and projects within the Engineering and Computer Science schools. Most of these research capabilities are not widely known outside of the university and with decreasing government funding and support, the university looks to forge stronger relationships with industry and the public in order to attract funding, collaborations and commercialisation partners.
The Forestlyn Approach:
The UNSW Engineering and Computer Science faculties are amongst the most respected and highly praised in the country. To showcase all of the research of the two schools, Forestlyn’s founder, Lucy Lin, put together a plan and established a Digital Technologies Capability Portfolio that would be provided and distributed to potential partners and stakeholders within industry, government, not-for-profit, universities, corporations, small-medium businesses, startups and other institutions.
The Solution:
To attract industry and community’s attention, we highlighted the best of UNSW’s Digital Technologies research capabilities and projects from the Electrical Engineering and Computer Science schools. Here is what we did:
Worked closely with senior university stakeholders to extract and scope goals and vision of the project.
Formulated a tactical plan of action, approved by Heads of School and industry & innovation leads.
Engaged and interviewed with 80 academic researchers to learn about their research capabilities, the competitive advantages and its impacts to be profiled in the portfolio.
106 statements were accumulated from a range of topics from bioengineering, cybersecurity, artificial intelligence, signal processing, microgrids, energy storage, electric vehicles, data analytics, space and smart communities.
Managed photographers, copywriters and creative teams to create the Digital Technologies Capability Portfolio document in digital and printed versions.
Represented UNSW and NSW Smart Sensing Network (NSSN) at Australia’s largest technology conference, CeBIT, and promoted the capabilities and research of UNSW and NSSN to 2000+ industry, government, education and technology attendees and stakeholders.
Client Testimonial:
“UNSW has world-class Electrical Engineering and Computer Science Schools and we wanted to demonstrate our research capabilities to industry and the public. Lucy was brought in to establish a new portfolio focused on Digital Technologies (artificial intelligence, sensors, space, bioengineering, ethics, energy etc). She quickly learned the university structure, built relationships with academics and was the "bridge" between multiple faculty connections. Lucy is a strategic, organised and outcomes-focused professional, and delivers high value work. She goes above and beyond her scope and I would recommend her for any projects or roles in the future.”
— Danielle Neale / Entrepreneur-in-Residence @ UNSW Engineering
How Can We Help You?
If you want results like UNSW, book a free consultation with us today. Whether you are a corporate organisation, small-medium size business or startup, we formulate high growth tactics and transform your business with outsourced marketing, strategic direction, marketing implementation and educational workshops.