XS2 exchange
XS2 Exchange is a crypto-to-crypto exchange for developing nations with low fees, instant transfer and 100% offline storage. It allows users to easily buy and trade a wide range of digital currencies and keep track of the market through mobile applications.
The Challenge:
XS2 Exchange developed a crypto exchange with market leading features that included low fees, instant transfer via email, and 100% offline storage. This was a competitive advantage for the company, but they weren’t sure exactly where they fit in the market and who their target audience was. They had the innovation ready to go, but needed a customised marketing strategy to get there.
The Forestlyn Approach:
XS2 Exchange had built exceptional tech that simplified trading cryptocurrency, but they needed guidance with their marketing execution. At Forestlyn, we have a passion for taking emerging tech out to market with our go-to-market expertise. By conducting a deep dive into XS2 Exchange’s business model, we were able to understand their mission and goals as a company. Using this information, we redefined their messaging and positioning, adapted their website content, and identified their optimal target audience.
The Solution:
By researching the market and understanding their complex technology offering, Forestlyn identified that XS2 Exchange would be a perfect fit in developing nations that utilised frequent global remittances. This allowed us to focus the marketing strategy specifically on South East Asia, Africa, the Indian Subcontinent and South America to gain attention and traction in these regions. Here’s how we took XS2 out to market:
Drafted and defined new brand positioning and messaging for product launch and homepage copy.
Conducted crypto research based on emerging markets audience segments with interest in South East Asia, Africa, Indian Sub-Continent and South America.
Developed the marketing plan and made marketing recommendations targeting developing nations focused on the un-banked, under-banked and global remittances.
Made recommendations on specific campaigns and competitions to run tailored to regional audience segments.
Client Testimonial:
“Forestlyn worked with XS2 Exchange (a crypto to crypto exchange) for a marketing project to help us confirm and to progress our marketing strategy. They quickly understood the project and worked very well with us to review our positioning, messaging, marketing plan, strategy and made recommendations to address current market. A pleasure to work with.”
— Dan Brush / Chief Operating Officer & General Counsel @ XS2 Exchange
How Can We Help You?
If you want results like SX2 Exchange, book a free consultation with us today. Whether you are a corporate organisation, small-medium size business or startup, we formulate high growth tactics and transform your business with outsourced marketing, strategic direction, marketing implementation and educational workshops.