Marketing 101: The elusive ‘chasm’ is a term that most entrepreneurs are all too familiar with. It refers to the struggle point between early adopters and the early majority that has been known to derail many innovation businesses. How do you gain mass adoption for your new products or services? Read our tips on crossing the chasm.
Read MoreThe way to bridge the gap between people unfamiliar with digital, lovingly named “digital dinosaurs”, and emerging technology is through education and understanding. At Forestlyn, we are marketing experts who specialise in technologies such as blockchain and artificial intelligence. Here are some tips to help you turn the most stubborn digital dinosaurs into digital natives.
Read MoreForestlyn Founder, Lucy Lin is interviewed by tech podcast host Michael Waitze for the Asia Tech Podcast to talk about the importance of marketing and inclusion in the blockchain industry.
Read MoreAs Head of Marketing at Havven, I created the marketing strategy and oversaw the implementation of the plan. I was able to grow the Telegram group from a mere 60 members to more than 127,000 members to become one of the largest crypto groups in the world. This is what I did.
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