Selected work

Case studies

How we've helped organisations turn technology change into a story their people can follow and trust.

Lucy Lin posing in front of a glowing Microsoft logo at an event

Brand Partnership + Thought Leadership

Microsoft

Turning AI research into trusted conversations about the future of work — a four-part LinkedIn campaign bringing the 2026 Microsoft Work Trend Index to an Australian professional audience, in partnership with Microsoft and McCann.

4 Original LinkedIn content pieces1 LinkedIn News feature1 LinkedIn Editorial Spotlight notification1 Live-event conversation with the National AI Centre
Read the Microsoft case study
Lucy Lin presenting at a Western Sydney University program event

Program Design + Delivery

Western Sydney University

Building an inclusive innovation program for Western Sydney's next generation of founders, small business owners and side hustlers — the Women & Multicultural Entrepreneurial Skills Training Program.

13 Workshops and events delivered1,500+ Registrations6 Locations$152k Grant funding distributed
Read the Western Sydney University case study
Lucy Lin at a CSIRO ON Innovation Program event

Content Partnership

CSIRO

Turning complex science into stories people can understand, share and act on. A content partnership with CSIRO's ON Innovation Program, featuring six alumni on the Emerging Tech Unpacked podcast across 64 countries.

6 CSIRO ON alumni featured42 Content assets produced6 Deep-tech and innovation topics explored64 Countries reached by the podcast
Read the CSIRO case study
Lucy Lin with KCA members at a Knowledge Commercialisation Australasia event

Research & Strategic Advisory

Knowledge Commercialisation Australasia (KCA)

Turning member insight into a clearer path forward. Forestlyn led a Membership Discovery process for KCA — combining member perspectives, global comparative research and strategic analysis into a Board-ready report.

100+ Members and stakeholders engaged47 Page Board report produced3 Research methods usedGlobal Peer organisations benchmarked
Read the Knowledge Commercialisation Australasia (KCA) case study
Lucy Lin and Danielle Neale discussing research at a UNSW academic conference

Strategic Consulting + Communications

UNSW

Forestlyn worked with senior stakeholders and 80 academic researchers to create the Digital Technologies Capability Portfolio — turning UNSW Engineering's complex research capability into a practical asset for engagement, partnerships and future growth.

80 Academic researchers engaged106 Capability statements created10+ Technology and research domains profiled2 Digital and print formats
Read the UNSW case study
Lucy Lin hosting the SmallBiz Melbourne Live Stage

Event & Speaking Program Design

SmallBiz Melbourne

Bringing big business questions to life for small business owners. Forestlyn organised a two-day speaking program featuring 36 speakers across 22 sessions at the Melbourne Convention and Exhibition Centre, with Lucy Lin as program organiser, MC and panel moderator.

36 Speakers22 Sessions2 Days of programming6 Panels moderated
Read the SmallBiz Melbourne case study

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